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Case Files

Real Shops. Real Work.
Nothing Staged.

Every screenshot below is pulled straight from the live product. Every performance number comes from the client's own ad and analytics accounts. Where a client's figures are confidential, we blurred them — we didn't invent new ones.

Tint ProsAds · SEO · Analytics · 3D QMD AutostylingWebsite · Google & Meta Ads Humble Crew Auto SpaWebsite · SEO ZM AutoLabWebsite · SEO The Fish GalleryWebsite · Local SEO Tint & Wrap MNWebsite · 3D Studio Vitora HealthWebsite Beyond NormalWebsite · Content
01
Minneapolis & Medina, MN · Window Tint · PPF · Wraps

Tint Pros Platinum Auto WrapsTwo locations, two ad platforms, a CRM, a shop system and a WordPress site — wired into one stack.

Google AdsMeta AdsSEOAnalytics App3D StudioAutomation
Tint Pros analytics app: Google Ads, Meta Ads, website traffic and Google reviews on one screen Analytics App · Ads, Traffic, Reviews
Monthly stats and paid jobs by location, live from Urable Jobs & Revenue by Location
Tint Pros Studio: 3D vehicle with PPF color, coverage and tint controls 3D Studio · PPF & Tint Preview
Dashboard: new opportunities, website sessions and pipeline value Dashboard · Leads & Pipeline
Reviews tab: average rating, monthly reviews and five-star rate by location Reviews Monitor

Client figures blurred at the owner's request. Click any screenshot to enlarge.

12→26
Authority Score
since LeadGend took over
2
Locations, one
live dashboard
6
Data sources feeding
the analytics app

Six systems, six logins. Now the owners open one.

We manage both ad platforms, overhauled the technical SEO of the WordPress site, and built a private analytics app that pulls GoHighLevel, Google Analytics 4, Google Ads, Meta Ads, Urable and Google Business Profile reviews into one login — with an AI chat on top so the owners can ask questions about their own numbers.

What we built & fixed
Analytics app — leads live from the CRM with an estimated pipeline value, Google and Meta spend with cost per lead side by side, GA4 traffic, paid jobs and revenue by location straight from Urable, review monitoring, monthly reports, AI chat.
Revenue-aware ads — paid jobs from Urable and closed deals from GoHighLevel flow back into Google Ads as enhanced conversions, so closed jobs show up inside Google Ads next to the campaigns that produced them. Website call tracking for both store numbers.
Google Ads cleanup — rolled back the damage from Google's auto-applied recommendations (broad keywords, wild ROAS targets), removed double-counted conversions, rebuilt the Brand campaign on phrase and exact match, shared negative-keyword lists across services, and cleared 992 stale IP blocks.
Meta fixes — repointed the flagship PPF ad from the homepage to the PPF landing page and replaced a dead phone number, added customer-list exclusions and store-radius targeting, launched new PPF video and offer creative.
SEO — 22 landing pages given full-bleed video heroes, nine duplicate blog posts consolidated into money pages with 301s, category archives de-indexed, 600 brand-name inconsistencies fixed site-wide, service schema and entity graph, a real-photo tint before/after slider on the Tesla page.
Tools — a front-desk phone-intake app that logs calls into the CRM, an automated weekly performance report, and Tint Pros Studio: a real-time 3D PPF and tint preview on a Bronco, M4, P1 and SF90.
See the analytics app & 3D studio pricing
02
New Brighton, MN · Detailing · Paint Correction · Ceramic Coating

QMD Detailing & AutostylingA new website, a rebuilt tracking layer, and both ad accounts under management.

WebsiteGoogle AdsMeta AdsTracking
QMD Detailing & Autostyling homepage: showroom detail finish, mobile or in-shop qmdautostyling.com
3.3→9.3
Google Ads conversions
per day — nearly 3×
−55%
Cost per conversion
$17.70 → $7.90
Same
Overall budget —
no extra spend

Nearly three times the conversions, at less than half the cost each, on the same budget.

CampaignCost / conv. beforeAfterConversions / day
Local Services$8.30$7.401.4 → 4.1
Mobile Car Detailing$36.80$10.900.6 → 1.7
Paint Correction / Ceramic$21.50$5.400.3 → 1.1
QMD Detailing #2$18.30$8.001.1 → 2.3
Swipe the table sideways →
What we built & fixed
New website — black-and-gold rebuild with a video hero, service and pricing pages, quote and booking flows. The full source was handed to the owner: they hold the keys.
Tracking that counts once — Meta Pixel and Conversions API running side by side with event de-duplication, lead events fired from the site's own forms.
Revenue back to Meta — completed jobs from Urable sync to Meta as purchase events three times a day, so completed jobs are reported back against the ads that produced them.
Meta campaigns — a new Ceramic Coating video campaign with a lead form and a from-$599 offer, exclusion audiences of recent form submitters, and headline / body-copy variants on the ads.
Google Ads — cost per conversion and daily conversions by campaign, before and after, in the table above.
03
Plano, TX · Ceramic · PPF · Tint · Detailing

Humble Crew Auto SpaAn 84-URL site rebuilt from the ground up — every service, every city, every one of Jesse's articles — using their own copy throughout.

WebsiteSEOTrackingAds Audit
Humble Crew Auto Spa homepage: The Best Paint Protection in Plano, TX Live at humblecrewautospa.com
75
Pages built — services,
cities, journal, gallery
84
Legacy URLs mapped,
none dropped
28
Videos embedded with
VideoObject schema
0
Broken links across
2,937 internal links

Their old site wasn't getting the ad traffic and its structure was holding back its rankings. We rebuilt all of it for search — and kept their voice.

Every service page, every before/after video and every one of Jesse's 24 journal posts came from their existing site — their words, not ours. What changed is the structure underneath: one page per service, per city and per city-service pair, each with its own titles, schema and internal links.

What we built
75-page site — home, 8 service landing pages, 7 city pages, 28 city × service pages, 24 journal posts plus the journal index, Tesla guide, gallery, FAQ, terms, contact and booking.
Booking & CRM — Urable booking embedded on every page; the quote form writes straight into their GoHighLevel CRM and opens a pipeline opportunity.
Tracking layer — one Google Tag Manager container carrying GA4, Google Ads and Meta, with lead, call, email and booking events on every page.
Search plumbing — canonical tags, Open Graph cards, JSON-LD, sitemap and robots on all 75 pages; every one of the 84 old URLs mapped — 39 redirected, the rest kept at their original paths.
Their own footage, properly marked up — 28 YouTube videos embedded on the right pages with VideoObject schema; before/after sliders built from their own photos and video.
Audits — a Google Ads account audit and a full marketing audit, with real-revenue attribution built by matching Urable payments to CRM leads (94% match rate).
04
Medina, MN · Suspension · Exhaust · Aero

ZM AutoLabA performance shop with a “Coming Soon” page got a site that looks like the cars in its bay.

WebsiteSEOBrandMedia
ZM AutoLab homepage: Overbuilt, on purpose zmautolabmn.com · Live
13
Pages — services, builds,
gallery, about, blog
6
Build case pages
from their own cars
Live
On their own domain
with SSL, Sept 2026

Ferrari Purosangue, Porsche, Novitec exhaust — the work was already elite. The website wasn't.

We built the brand system and the site together: a night-purple palette, angled hash marks lifted from the logo, and every photo and video the shop sent us color-graded through one cinematic pipeline so the whole site feels like a single shoot.

What we built
13-page site — home, three service landing pages, gallery with six build case studies, about, and a journal ready for their first posts.
Media pipeline — client footage graded for highlights, shadows and vignette; separate landscape and portrait hero videos so phones get a vertical cut instead of a cropped one.
Brand assets — logo cleanup with a transparent master, a full favicon and app-icon set, and a social share card.
Lead capture — a quote form with instant email notification to the owner.
SEO & launch — geo-targeted titles and descriptions, AutomotiveBusiness schema, sitemap and robots, canonical tags; domain, DNS and SSL configured and the site launched on zmautolabmn.com.
05
Houston, TX · The Woodlands · Dallas · Athens, GA · Custom Aquariums

The Fish GalleryBespoke aquariums since 1985 — with a sitemap Google couldn’t open and a phone number for a store that had closed.

WebsiteLocal SEOGoogle Business Profiles
The Fish Gallery homepage: Where water becomes art, over a full-screen planted aquarium thefishgallery.com · Live
All this wonder. In your world. The aquarium built into a walnut cabinet in a living room Chapter 3 · The Camera Pulls Back
Our 5-Step Process: water has flowed through to step three 5-Step Process · Water Fills Each Step
The homepage opening and the cabinet chapter on a phone Built for Phones Too
2,696
Old addresses that now
open the right page
474
Images that shared one
description — every one shown now has its own
17
Pages back in a
sitemap Google can read

The aquariums are extraordinary. The website was quietly working against them.

The sitemap returned an error, so Google could not read the page list at all. The Athens phone number belonged to a store that had closed. Not one phone number on the site could be tapped to call. The financing buttons opened Wisetack’s general website instead of The Fish Gallery’s own pre-qualification page. We rebuilt the homepage opening, fixed the plumbing underneath it, and checked every change on the live site after making it.

What we did
A new homepage opening — a three-chapter scroll story: you start inside a planted aquarium, and the camera pulls back until the tank is sitting in a walnut cabinet in a living room. The “5-Step Process” section now has water that flows through each step.
Built for phones — a larger aquarium and soft daylight on the wall in the last chapter, and a smaller room on small phones so the text always fits. A motion on/off switch on computers, and a calm version for anyone whose device asks for reduced motion. The hero video was compressed from 14.4 MB to 5.6 MB on computers and 3.8 MB on phones.
Showroom details corrected — the Athens number and The Woodlands ZIP now match their Google profiles, the founding year reads 1985 everywhere, and the About page counts four showrooms, not five. Every phone number on the site can now be tapped to call; before, none could.
Financing that works — every financing button now opens their own Wisetack pre-qualification page instead of Wisetack’s general website.
Google can read the site again — sitemap repaired, plus structured data for the business, four showrooms, five services and page paths. Sample pages checked in the official schema.org validator: no errors, no warnings.
Google Business Profiles — Houston, Dallas and The Woodlands now send visitors to their own showroom page instead of the homepage, with tagged links so those visits can be counted once analytics is running.
2,696 of 2,790 old addresses from the previous online store and older websites now land on the right page instead of an error.
474 of 479 images carried one identical description. Every image shown on the site now has its own, for Google Images and for screen readers.

Analytics and Search Console were not recording on this site yet, so there is no before-and-after traffic chart — measurement is the next step.

06
Prior Lake, MN · PPF · Tint · Ceramic · Wraps · Wheels

Tint & Wrap MNA film, then a studio: the homepage opens on the shop’s own footage and, on a computer, hands you a car you can finish yourself.

Website3D StudioIn Build
The 3D studio: an orange McLaren P1 lit on a dark stage under Presence. Redefined. The Studio · Real-Time 3D
Entrance film: a technician laying film on a dark car, with Enter the studio Entrance Film · Their Own Bay
Ceramic coating chapter: water beads forming and running off the paint Ceramic · Beading Simulated Live
Color and commercial wraps chapter: the car in a green commercial livery Wraps · Livery On The Car
Explore the finish: the Orange, Commercial and Gloss black picker, with the car in gloss black Finish Picker · Switch And Watch
Gallery of past work: wrapped and finished cars Preview Build · Not Public Yet
7
Service pages built on
the shop’s own Shorts
3
Finishes on one car: scroll
through them, then pick one
3.4MB
The whole 3D car
— down from 7.4

This shop films its own work — about 160 Shorts on its YouTube channel. The old site hid it behind stock photos.

The site opens on a film shot in their own bay. Press Enter the studio and the doors open onto a car on a lit stage; as you scroll, each chapter is a service — window tint, paint protection film, water beading and running off the ceramic, a commercial livery wrapping the body, then wheel finishes — and on a computer you can pick the finish yourself. The service pages are built around the shop’s own Shorts.

What we built
A real-time 3D studio — not a video, not a sprite sequence. The car is lit, reflected and re-finished live in the browser, on phones as well as computers.
Scroll chapters per service — window tint, matte paint protection film, ceramic coating with simulated beading, color-change and commercial wraps, and wheel finishes.
Seven service pages built around the shop’s own vertical Shorts.
Made to load — the 3D car is 3.4 MB over the wire, down from 7.4 MB, rebuilt without throwing away geometry, and the model holds back until the entrance film is rolling (at most 1.5 s), so the two never fight for bandwidth.
Motion you can turn off — a pause control on the films and a calm version for anyone whose device asks for reduced motion.

In build. The shop’s public site has not switched over yet — these are shots of the current preview.

07
Bloomington, MN · Longevity & Performance Clinic

Vitora HealthWebsite only — and all of it: 17 pages, a clinical intake flow, and a scroll experience built to feel premium.

WebsiteIntake FormsPrint
Vitora homepage: Vitora optimizes the human experience vitora.life · Live
17
Pages, one
design system
7
Step intake quiz
feeding the clinic
3
Program landings —
weight loss, hormones, recovery

Not an automotive client — but the same standard of build.

A programs hub with three flagship landing pages, a seven-step intake quiz that pre-fills by program, a founding-member offer page, and a licensed four-scene video hero. Sections pin and the next one folds over like a card as you scroll, with subtle parallax on the ruled backgrounds.

What we built
17-page site with a programs hub, weight-loss, hormone and recovery landings, testing, membership tiers and founder pricing.
Intake flow — a seven-step clinical questionnaire that lands in the clinic's inbox, plus a founding-offer form with source tracking.
Product imagery — supplier vial photography cut out, retouched and rebranded to Vitora; pen imagery wordmarked to match.
Motion — card-fold section stacking, drifting chart-paper grounds and figure drift, all dependency-free.
Print collateral — QR-coded sign-up sheets and a PNOĒ testing menu for launch events, in color and black-and-white.
08
Apparel · Streetwear · Limited Drops

Beyond NormalA smaller brief, and we will say so: the storefront, then the product images and styles kept current as each batch lands.

WebsiteContent Updates
Beyond Normal homepage: Break the Grid beyondnormalglobal.com · Live
3
Tees in the
current drop
200
Per batch — the
label’s own cap
1
Per person,
per style

Not every job is the whole stack, and we would rather show one that is not.

Beyond Normal sells in limited batches — three tees in the current drop, capped at 200 a batch, one per person per style — so the site has to carry a drop rather than a catalogue. The brand’s voice and artwork are their own; we built the storefront around them and keep it current as each batch changes.

What we built
Storefront — homepage, collections, product pages with size selection and a cart, plus the brand story and BN Labs sections.
Content updates — product images and styles refreshed on the site as each drop changes.
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